Abstract: Tourist market of university students is an important subdivisible market.University students studying in university have de.sire to travel.

摘 要: 学生旅市场是一个要细分市场，在校大学生普遍具有欲望，因此开发大学生旅市场具有要意义。

On the one hand, face a different class of service, which in itself is an objective requirement consumption tiered consumer markets must be broken down, the need to professionalize.

一方面，要面对不同阶层服，身就是消费分层客观要求，消费市场必须细分、必须专业化。